There are over 2.6 billion active social media users. Among them are your customers and potential customer. The question is, how to reach them! In today’s fast-paced digital landscape, artificial intelligence can help your business create more effective marketing and social media strategies. AI can help you improve the consumer journey and change the way you attract, capture and nurture leads. It can also play a pivotal role in turning prospects into raving fans.
Marketers are already reaping strong ROI from AI innovations, as more businesses are integrating this tech option every day. By 2021, companies are expected to be spending $57 billion on AI platforms.
So, how can you use this cutting-edge technology to reach your business goals? Alexi Venneri, best-selling business author, and CEO and co-founder of Digital Air Strike, shares some of her hard-won insights and favorite tools/software programs to help you integrate AI into your marketing workflow.