COVER webinar: Value-added services

These days, life insurers are called upon to supply far more than just financial support to customers. Rather than serving merely as a vehicle for paying claims, protection providers have a duty to ensure that policyholders are cared for at a time of need.

Whether this is emotional support to families around cancer diagnoses or help for people returning to work following a critical illness, it is vital that the right amount of assistance is available for customers while they are at their most vulnerable.

Not only does adding value to the claims process improve industry trust, the tangible services offered to policyholders also make it easier for advisers to talk to clients about the benefits of protection.

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