From the Toronto International Film Festival to the electric atmosphere of a Toronto Raptors game, Toronto residents are spoiled for choice when it comes to entertainment. But have you ever thought about what goes on behind the scenes to bring those kinds of events and countless more to life?
Tip your hat to special event planners. They’re responsible for planning, designing and executing diverse events that also include corporate meetings, trade shows, fundraisers, weddings and product launches. It’s a growing and rewarding role in many organizations in a variety of industries, says Shannon Bramwell, professor and coordinator of Centennial College’s special event planning program.
“Our students get to look at different sectors of the event planning industry and realize they’re not limited to working at a hotel or convention centre,” she says. “We encourage them to focus on their personal interests, such as sporting events, concerts, not-for-profits, public sector, private sector or even as entrepreneurs.”
Throughout the program, students gain hands-on skills working alongside professional event planners and managers at Centennial’s new 20,000-square-foot Event and Conference Centre. Perched atop the college’s new hospitality building, the centre offers a view of Toronto’s skyline and Lake Ontario and is the only dedicated experiential learning site for event management in Canada.