Fitbit’s New Versa Lite Looks Promising
After a couple challenging years, Fitbit (NYSE:FIT) has started to mount a turnaround. The company has already returned to profitability. In no uncertain terms, the Versa is driving that progress, positioned as a mainstream smartwatch that can appeal to average consumers. Versa’s predecessor, the Iconic, in contrast, was a flop because it was priced too high and targeted a smaller niche of performance users.
Fitbit is now looking to build on that momentum.Adding to the family
The company announced four new additions to its wearables lineup yesterday: the Inspire, Inspire HR, Ace 2, and Versa Lite.
The Inspire ($70) and Inspire HR ($100) are basic fitness trackers (the HR version includes heart rate tracking) and will replace a handful of older models (the Alta, Alta HR, Zip, One, and Flex 2). Fitbit had actually introduced the Inspire a month ago, but it was only available to enterprise users participating in corporate wellness programs. The company is now bringing it to the consumer market.
The Ace 2 ($70) is a refreshed version of the Ace, a fitness tracker for kids, that was launched a year ago. Fitbit will launch the Ace 2 this summer.