Free Webinar: AI-Driven Attribution For Radio

At the 2018 Radio Show in Orlando, attribution was the topic that had attendees talking. While top executives like iHeart’s Bob Pittman, Entercom’s David Field, and ESPN’s Traug Keller detailed the importance of attribution, data, and analytics for radio to remain relevant to advertisers, Veritone announced the release of its new AI-driven media attribution tool that tracks the efficacy of advertising in broadcast radio.

Called Veritone Attribute, the technology delivers customer behavior impact analytics from prerecorded, native, and organic mentions, enabling broadcasters to systematically verify and analyze the effect of the customers’ advertising placements in near real-time. Veritone Attribute is the first AI-powered attribution solution that is able to demonstrate consumer response to both prerecorded AND live mentions, in near real-time.

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