Hosting Your First Webinar? 3 Tips for Success
The way we communicate and learn has changed drastically over the past couple of decades. Stuffy presentations that require people to travel all across the country are coming to an end. Now, we’ve moved into the age of the webinar.
A webinar is a presentation where a host shares information with an audience. The information can be anything, so long as it educates your audience by giving them new and exciting information, or provides value to them via information that may be much harder to understand without the host. According to a study by the Content Marketing Institute, 61 percent of B2B content marketers use webinars as an effective tool for marketing their business.
If you’re ready to start hosting your own webinars, here are three tips to help you nail your first presentation.
Consider Content Over Your Pitch
One of the biggest problems first-time webinar creators make is they focus all their resources on making the perfect sales pitch at the end. Your goal with your webinar should be to spread awareness of your brand and provide value to the people who took time out of their day to watch your presentation.
Imagine if you were invested in an upcoming webinar, only to find out that it was a big sales pitch. Two things would likely happen. First, you’d probably be disappointed in the host, and second, you would be less likely to go back and watch the next webinar from that creator.