It’s a harsh reality. The majority of employees are toiling away at their job, unengaged and lacking motivation due to the absence of a strong sense of purpose. According to research by Gallup, the majority (51%) of US workers do not feel engaged at work. Gallup has dubbed the state of affairs an “employee engagement crisis”—and for good reason.
Highly engaged business units realize a 21% improvement in profitability. Engagement also has a significant impact on employee retention, with highly engaged employees being 87% less likely to leave their companies. Given these lucrative upshots, it’s no surprise that employee engagement is one of the biggest challenges confronting businesses. To tackle the problem, many forward-thinking companies are turning to AI.
Far too often, organizations and HR departments rely on “pulse” engagement surveys, often conducted on an annual or quarterly basis to assess engagement. Typically known for being lengthy and mundane, these surveys neither stimulate nor excite employees, squashing the odds of motivating the most thoughtful responses. What’s more, the surveys’ strong reliance on scaled responses (for example, “neutral”, “agree”, “strongly agree” ratings) tend to be difficult to interpret and have limited use in terms of unearthing deep insights. Moreover, given the fact that HR professionals spend weeks interpreting the data and delivering it to employees, results quickly become lagging indicators that fail to reveal the current state of affairs.