How to Direct Your Next Martech Investment

You may not want to hear this, but marketing today is verging on science. It’s undebatable that technology is in the driver’s seat. The world of the consumer becomes more digital every day, meaning brands must use marketing technology to help enhance engagement.

The developments that have led to martech’s emergence as a business requirement are here to stay. Cloud-computing infrastructure is only becoming more capability-packed, and Amazon AWS and other providers are making the cloud more accessible to companies looking to scale quickly. Furthermore, open-source code gives developers the canvas they need to build on top of existing martech tools and platforms, helping ecosystems grow. Plus., developers have used various tech stacks to their advantage, boosting the efficiency and effectiveness of marketing strategies.