How to Not Fail as an Entrepreneur

Entrepreneurs don’t fail because their business-plan arithmetic is wrong. They don’t fail because they try to sell a product that no one wants to buy. They fail for the same reason speaker Mark Chussil, expert in competitive strategy, failed in one of the businesses he launched: because it takes sober effort to think strategically, and entrepreneurs are not sober. They are giddy with the capitalist dream; they believe they can make it happen.

That sounds like garden-variety overconfidence. The bad news: it’s worse than that. The good news: you can do better. The great news: it’s free, and it doesn’t hurt.

For an extra twist, enter the Top Pricer Tournament™ before the webinar. Click here for an entry form, the password is Insider. It’s free and confidential. If you win, you will be hailed as the webinar’s Top Pricer.

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