Elizabeth Warren’s presidential campaign is obsessed with stickers.
At a half-dozen events in rural Eastern Iowa over Memorial Day weekend, paid organizers and volunteers swarmed every attendee, affixing brightly colored circles to them as proof their contact information had been secured. The sticker patrol circled the room before Warren spoke — and afterward in the selfie line — just in case anyone happened to slip through.
The campaign’s hyper-vigilance about capturing data on every potential supporter isn’t unique to Iowa, but the sheer number of people dedicated to the task certainly is. Warren has made an early wager on the state unrivaled by other Democratic hopefuls, aiming to strike early in the nomination contest by out-organizing the competition.
She already has more than 50 staffers in Iowa, and more are coming: A “significant” number of hires will be announced on June 15, according to Jason Noble, her Iowa communications director. The national campaign said its Iowa payroll would total at least 60 after the additions.
Plenty of other Democrats are investing heavily and ramping up their presence in Iowa, including Cory Booker, Beto O’Rourke, and Kamala Harris. But no candidate has hired nearly as many staffers or made the Hawkeye State as central to their hopes for the nomination from the very start.