When it comes to gaming, Intel currently has a bit of a positioning problem. The company is working to build interest and awareness of its Xe discrete GPU family, which is expected to drop sometime in 2020. But unlike AMD or Nvidia, both of whom have an established product base, Intel is essentially starting from scratch. The company’s integrated GPUs improved nicely from 2011-2015, but Intel hasn’t put much effort into boosting its consumer GPU performance since. As such, the company is looking to build interest in the areas where it can offer improvements and evidence of growth until its hardware solution is ready.
Enter the Intel Graphics Command Center.
The Intel Graphics Command Center is a new application for controlling game settings and GPU-related controls, including a one-click optimization center and — and we rather like this function — a new option that explains various GPUSEEAMAZON_ET_135 See Amazon ET commerce settings in-menu. This kind of feature is often given short shrift and neither AMD nor Nvidia offer extensive in-menu contextual assistance like this.