LEGO is a household name. They even have theme parks and their own gameshow, reality TV competition. The company’s annual revenues surpass $5 billion and five years ago it was named the “most powerful” brand in the world, displacing Ferrari.
What you may not know is that LEGO is not a retail company or a toy company or an entertainment concern – LEGO is an education company, probably the biggest education company in the world.
The company was founded in 1932 to help children learn by playing with the interchangeable, addictive blocks. If LEGO was a LEGO construction, the bricks at the bottom would say, “learn through play.”