The Key to Successful Demand Planning

Date: Thursday, July 30, 2020 Time: 11:00 a.m. EDT (GMT -5, New York) Duration: 1 Hour Event Type: Live Webinar Cost: Free

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No manufacturer can operate effectively without accurate and responsive demand planning. Poor demand planning results in overstock, lost revenue, and ultimately lost customers. How can you craft the most accurate Demand Planning for your organization?

The fabric of your demand plan is your assumptions. They describe the very things that make it a plan—the sales and marketing activities that will be undertaken to generate demand.

In a best practice process of achieving consensus to a plan, the best story usually wins. It is a truth that frustrates many demand planners who come armed only with analytics, and without clear assumptions. Come join us in a discussion of how you can craft the right stories and weave the strongest fabric of your demand plan.

In this session you will learn:

  • The vital role assumptions play in reaching consensus on a demand plan
  • Methods for documenting and presenting assumptions
  • The link between assumptions, risks, and opportunities
  • Putting it all together to support scenario planning



Greg Spira, Principal, Oliver Wight

Greg Spira, a principal with Oliver Wight, has a concentration of experience in Demand Management and Integrated Business Planning (IBP). Greg works with companies to implement lasting change by building organizational capability and developing high- performing teams. Greg navigates all levels and functions in an organization to overcome roadblocks and achieve success. Greg received his MBA and CPA, CMA from McMaster University where he has since been a sessional lecturer.

Technical Details

This webinar will be conducted using a slides-and-audio format. After you complete your registration, you will receive a confirmation email with details for joining the webinar. System test (opens in a new window) Contact us

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