The New Language of Climate Change

PHOENIX—Leading climate scientists and meteorologists are banking on a new strategy for talking about climate change: Take the politics out of it.
That means avoiding the phrase “climate change,” so loaded with partisan connotations as it is. Stop talking about who or what is most responsible. And focus instead on what is happening and how unusual it is—and what it is costing communities.
That was a main takeaway at the American Meteorological Society’s annual meeting this month, where top meteorologists and environmental scientists from around the country gathered to hear the latest research on record rainfall and drought, debate new weather prediction models and digest all manner of analysis on climatic mutations.
Educating the public and policymakers about climate change at a time when elected leaders are doubling down on denying that it is happening at all or that humans are responsible for it demands a new lexicon, conference attendees told me—one that can effectively narrate the overwhelming scientific evidence but not get sucked into the controversy fueled most prominently by President Donald Trump.
The hope is to persuade the small but powerful minority that stands in the way of new policies to mitigate climate change’s worst long-term effects—as well as the people who vote for them—that something needs to be done or their own livelihoods and health will be at stake.
The new language taking root is meant to instill this sense of urgency about what is happening in ways to which everyday citizens can relate—without directly blaming it on human activity: The spring blossoms keep coming earlier; seasonal allergies are worsening and lasting longer; extreme heat is upending the kids’ summer camp schedule; crops are drying up or washing away at alarming rates.
And wherever possible, climate specialists told me, they are trying to explain the more frequent and deadly weather events in purely historical terms: These storms, these droughts, these dramatic fluctuations in temperature have previously taken place exceedingly rarely—once a century, or even once a millennium. But they keep coming.
“Is it humans or is it not? We really need to get beyond that,” Bernadette Woods Placky, an Emmy award-winning meteorologist who directs the Climate Matters program at Climate Central, told me. Climate Matters is tracking climate trends in 244 cities—including a steadily warming Phoenix. “We are still not getting enough people to talk about it in the ways that matter to human beings in their homes, in their communities, for their family,” she added. “So it is making those connections in ways that really matter to people. It’s a jobs story. It’s an agriculture story. Connect it to the farm bill; boom!”