Webinar: 3 Steps to Build Service as a Profit Center

Date: Tuesday, July 20, 2021 Time: 2:00 p.m. ET (GMT -5, New York) Duration: 1 Hour Event Type: Live Webinar Cost: Free

Register Today!


2020 and 2021 upended the traditional model of field service for manufacturers. Traditional modes of making money went away overnight and field service turned to digital projects as a way of delivering customer value. This is not a one-time pandemic response—it’s the beginning of an accelerating trend.

45% of manufacturers stated their top goal for 2021 and 2022 was to create new revenue streams from digital products and service experiences, according to IDC’s 2020 Covid-19 Impact on IT Spending Survey. Far from being a “one-off,” digital offerings and experiences open the door to communicate more with end-customers and add more value to the relationship.

How can you get started (or accelerate) your field service revenue stream?

Join us July 20 at 11am PT / 2pm ET to hear from Aly Pinder, IDC Program Director for Service Innovation & Connected Products, and Tony Kratovil, VP of Manufacturing at Salesforce. They will discuss the 3 steps needed to build field service as a profit center through the delivery of new forms of service interactions.

During this exclusive session, you will learn:

  • Trends disrupting manufacturers leading to a need to shift service models
  • 3 Steps to Build a Profit-Centric Field Service Organization
  • What’s Next for the Future of Field Service



Tony Kratovil, Vice President and AMER Manufacturing GTM lead, Salesforce Tony Kratovil is the AMER GTM leader in the Salesforce Industries Team focused on Manufacturing clients and the Salesforce solutions that support their transformational journeys. He has over 25 years experience in enterprise software and consulting working with Fortune 500 companies in the Industrial Products, Automotive, and Diversified Industrials sectors.

Aly Pinder Jr., Program Director, Service Innovation & Connected Products, IDC Manufacturing Insights As Program Director, Service Innovation & Connected Products, Aly Pinder Jr. leads IDC research and analysis of the service and customer support market for the manufacturer, which includes topics such as field service, warranty operations, service parts management, and how these service areas impact the overall customer experience. Mr. Pinder Jr. is also responsible for research which aids manufacturers as they evaluate innovative technologies like 3D printing for service operations, augmented and virtual reality in field support, and the use of IoT and advanced analytics for remotely monitoring and managing assets. Mr. Pinder Jr. establishes a roadmap for the manufacturer to better understand how technology can transform service and support functions to drive exceptional customer experiences and customer value, profitable revenue growth, and improved efficiency in the field.


Technical Details

This webinar will be conducted using a slides-and-audio format. After you complete your registration, you will receive a confirmation email with details for joining the webinar. To ensure quality, we advise that you test the computer you will be using the day of the webinar to make sure you have the minimum technical requirements to attend. https://event.webcasts.com/test/

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