Webinar: 5 Steps to a Successful

Hosting a webinar is a great way to gain visibility for your company, and position yourself as a thought leader around a particular topic. But in order to ensure that you conduct a successful webinar, you need to have the proper planning in place to get you from start to finish. Here is a list of the key phases you need to go through in order to design and execute a webinar that gets results:

Step 1 – Define your Goals
Start by determining your objective— what do you want to achieve with your webinar and what do you hope to get out of it? Is it to gain visibility with your target audience? Showcase a new product or service? Nurture leads? There must be a purpose to your webinar so once you pinpoint what that is, then you can start to define SMART (Specific, Measurable, Attainable, Reasonable, Time specific) goals to go alongside your objective. Try to be realistic (especially if this is the first webinar you are organizing) when setting such goals to understand how you define success. Defining success can be done in several ways:

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