Webinar: Automation Tech is the Future of Supply Chain Operations

Date: Thursday, September 16, 2021 Time: 12:00 p.m. ET (GMT -5, New York) Duration: 1 Hour Event Type: Live Webinar Cost: Free

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Supply chain operations have been anything but ordinary – especially for small and medium-sized businesses. The warehouse is the oft-forgotten element in customer service. Customer demands and supplier disruptions have forced companies of all sizes to change their approach to begin or accelerate warehouse automation. The risk is too high to operate a manufacturing operation without real-time asset and inventory visibility, prescriptive actions and data-driven performance. Most SMB industry leaders believe their environments will achieve full or partial automation in the next few years. But how can you choose the best path to get to full warehouse automation?

Adam Greenberg, President and Founder, NorthShore Care Supply, traveled this road in 2020 after observing his highly manual paper-based picking and packing processes were no longer scalable. There is a lot of pride and purpose that comes from building a business. NorthShore has always been committed to doing its own fulfillment, even as order volumes grew. “We had to do more with technology to meet the demands of our customers and our own high standards,” says Greenberg.

Join Adam Greenberg and Mark Wheeler, Zebra Technologies, Warehouse and Plant Floor Solutions, on September 16 for a discussion led by Travis Hessman, IndustryWeek chief editor, to discover why SMBs are focusing on automation tech to meet skyrocketing demand. During this webinar, this expert lineup will cover:

  • Why businesses of all sizes should take a step back and look at things from a bird’s-eye view.
  • How operators of growing warehouses are overcoming obstacles, including finding a technology solution that is not as complicated as the problem itself.
  • The keys to success because there is no sidestepping it; modernization is complicated. Success requires a step-by-step approach.



Adam Greenberg, President and Founder, NorthShore Care Supply Adam founded NorthShore in 2002 after experiencing family incontinence struggles including concerns over privacy, logistics, product confusion and stigma. Adam is a Board Certified Patient Advocate who has brought a patient-centered approach to retail incontinence supplies as he transitioned NorthShore from a niche internet retailer in the personal care category to the USA’s leading direct-to-consumer brand, NorthShore®, for premium adult diapers. NorthShore features award winning customer service and has been consistently recognized as a Top 1000 Internet Retailer in the USA and one of Newsweek’s Best Online Shops. Adam has a bachelor’s degree from the Olin Business School at Washington University in St. Louis and an MBA from the Booth School of Business at the University of Chicago.

Mark Wheeler, Director, Supply Chain Solutions, Zebra Technologies Mark Wheeler is currently the Director of Supply Chain Solutions at Zebra Technologies, where he is responsible for Zebra’s warehouse and supply chain solutions global strategy. He collaborates closely with customers’ supply chain operations teams, solution partners, and Zebra’s product development teams to align emerging technology solutions with customer needs. Mr. Wheeler has held numerous positions in supply chain execution throughout his 30-year career, including strategic consulting, automated warehouse design and build and complex systems integration. He holds a Bachelor of Science (BS) in mechanical engineering from Carnegie-Mellon University.


Technical Details

This webinar will be conducted using a slides-and-audio format. After you complete your registration, you will receive a confirmation email with details for joining the webinar. To ensure quality, we advise that you test the computer you will be using the day of the webinar to make sure you have the minimum technical requirements to attend. https://event.webcasts.com/test/

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