Webinar Examines the Trend in Theory and Practice

There are two ways to document the change being wrought by convergence, the trend that is reshaping the graphic communications industry as print service providers expand beyond their core businesses into new and profitable adjacent activities.

One is to study research by the Specialty Graphic Imaging Association (SGIA) and NAPCO Media that reveals how widely held the industry’s belief in convergence has become.

The other is to get the story straight from printers whose thriving companies are models of the success that convergence makes possible.

Both of these narratives came together in a Printing Impressions webinar about convergence that’s now available online for everyone who wasn’t able to attend the live webcast on January 21. Besides detailing the concept of convergence in theory and practice, the program also set the stage for the trade show event where the opportunities convergence presents will be on full display: PRINTING United, Dallas, Tex., October 22-25, 2019.

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