Date: This webinar is available on-demand.
Originally Broadcast: Thursday, June 20, 2019
Duration: 37 Minutes
Event Type: On-Demand Webinar
The industrial soybean revolution is going strong; half a million untapped buyers are ready to join in.
Over the last decade, companies such as Ford, Rust-Oleum and Goodyear have discovered the benefits of using soybean oil in their products. Today, soybean oil is a critical ingredient in more than a thousand industrial products, from tires and lubricants to flooring and epoxy. But the potential market for these products has only just begun to take shape. There remains one largely untapped source that is ready to buy: soybean farmers.
They are more than 500,000 strong. They want to support their industry. They want to support your company. The American soybean farmer has a history of purchasing products that use their product. They want to leverage their purchasing power to create a healthier market for soy — and now you can learn how to better reach them.