WEBINAR: Three Key Shopper Segments: What They Want and How They Shop

What makes Millennials pull the trigger on a car purchase? What’s most important to truck buyers? And how do Hispanics prefer to get car shopping information? We did the research – now you can get the answers to these questions and more.

These three segments are all adapting to the changing customer experience that’s taken over auto shopping: most research done online, fewer dealerships visited, and a mobile-heavy experience. But that doesn’t mean they want the same things!

Join this webinar to learn what CarGurus’ original research says about:

  • How each segment approaches the car shopping process
  • Which type of shoppers are most brand-loyal
  • Which group is the most confident negotiating

 

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