Webinars vs. web conferencing: what tool is best for you?

Web events have become an established communications technology for businesses looking for compelling and cost-effective ways to get their message out to a large, often global, audience. Lower prices and a variety of valuable features are spurring companies to use webinars to drive their marketing, sales, training and corporate communications efforts.

Frost & Sullivan research shows that two-thirds of companies use web conferencing on a regular basis for project collaboration. We also know that more and more of them are turning to the same solutions to host webinars for critical internal and external events.

While web conferencing solutions can be used to support large-group or strategically important meetings, webinar technology is designed specifically for that purpose and will almost always deliver a better experience and a higher return on investment.