The vast majority of the AI advancements and applications you hear about refer to a category of algorithms known as machine learning. (For more background on AI, check out our first flowchart here.)
Machine-learning algorithms use statistics to find patterns in massive* amounts of data. And data, here, encompasses a lot of things—numbers, words, images, clicks, what have you. If it can be digitally stored, it can be fed into a machine-learning algorithm.
Machine learning is the process that powers many of the services we use today—recommendation systems like those on Netflix, YouTube, and Spotify; search engines like Google and Baidu; social-media feeds like Facebook and Twitter; voice assistants like Siri and Alexa. The list goes on.
In all of these instances, each platform is collecting as much data about you as possible—what genres you like watching, what links you are clicking, which statuses you are reacting to—and using machine learning to make a highly educated guess about what you might want next. Or, in the case of a voice assistant, about which words match best with the funny sounds coming out of your mouth.