Why Execution Is More Important Than Strategy

Pick one: sound business strategy or perfect execution? For some leaders, this may be an easy choice, but for others, it’s not so black-and-white. It’s a difficult debate to resolve because, like most choices, a final decision can be analyzed through a multitude of perspectives and has the potential to bring about just as many outcomes.

You could argue for both since great strategy is wasted on failed execution just as much as excellent execution can’t revive a strategy that’s dead in the water. However, the truth is that focusing on dividing your time equally between strategy and execution is not only ineffective but a time-suck. So, which is it going to be?

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