Most businesses are presented with numerous market opportunities. For instance, skills like web design, development and sales expertise can address the need of many segments in different industries, however, startups and service providers risk performing well enough in many areas but not exceptionally well in any. To stand out, businesses must specialize which requires focus.
Unlike competitors’ next move, focus is a controllable variable. As a founder, you have the power to define who and how to serve your ideal customer.
If you have limited resources like most businesses do, consider evaluating the persona of your key stakeholders with the mindset that specialization is differentiation and focus is a straighter path to your next big milestone without necessarily burning stages.