Department of Education gets rebrand. Here’s what it cost

The Idaho Department of Education has a new look — a fresh logo and visual style to accompany State Superintendent of Public Instruction Debbie Critchfield’s first term.

The logo features an outline of the state, an open book and sun rays haloed by the department’s title. The book and “gleam” represent the “learning and promise that come from an Idaho public education,” said Scott Graf, communications director for the department. The new logo replaces a more than 50-year-old emblem.

“The department’s previous logo appears to have been in use since 1972,” Graf said by email. “Based on the change in administration and the new leadership and vision it represents, the time was right to update the logo and modernize and professionalize the department’s overall branding.”