Nvidia announces new AI chips months after latest launch as market competition heats up

Nvidia on Sunday unveiled its next generation of artificial intelligence chips to succeed the previous model, which was announced just months earlier in March.

Nvidia CEO Jensen Huang announced the new AI chip architecture, dubbed “Rubin,” ahead of the COMPUTEX tech conference in Taipei.

Rubin comes months after the March announcement of the upcoming “Blackwell” model, which is still in production and expected to ship to customers later in 2024.

Huang’s announcement of Rubin appears to quicken the company’s already-accelerated pace of AI chip advancement.

Nvidia has pledged to release new AI chip models on a “one-year rhythm,” as Huang put it on Sunday. The company had previously been operating on a slower two-year update timeline for chips.