FCA introduces interim guidelines for sustainable investment marketing

As global assets in ESG-focused investments are projected to reach $34trn by 2026, these initiatives aim to fortify the UK’s stature as a leader in asset management and sustainable investments.

The newly implemented anti-greenwashing rule, effective since 31 May 2024, is part of a comprehensive package designed to guide investors through more informed decision-making and support the integrity of sustainability claims in investment products. As of 31 July, UK-based fund managers have started applying investment labels, indicating compliance with the new standards.