The choices and trade-offs for US banks

major brands and tech platforms have partnered with banks to launch embedded-finance products that enrich their value and customer experience. For example, the restaurant management software platform Toast, in partnership with WebBank, launched merchant cash advance to offer short-term liquidity informed by card receivables data. Uber partnered with Evolve Bank & Trust and the accelerated pay company Branch to launch a debit Mastercard that allows drivers to get paid faster and earn rewards on fuel purchases. And several airlines have partnered with the buy-now-pay-later (BNPL) service Uplift and CBW Bank, to offer customers installment loans for flight purchases.

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